Learn marketing that sells
Plain answers, templates and frameworks for coaches, consultants and agencies - from the team behind $50M in tracked client sales since 2018.
For coaches & consultants
Ideal Customer Profile Template (Free, With Examples)
A fill-in ideal customer profile (ICP) template for coaches, consultants and service businesses - the fields that matter, an example and how to use it.
Email Sequence Template: A 7-Email Welcome-to-Sale Sequence
A copy-ready email sequence template for coaches and consultants - what each email does, when to send it and the subject line pattern to use.
Lead Generation for Coaches: 6 Methods That Actually Book Calls
Practical lead generation for coaches - which methods work at each stage, what to measure and how to work out a good cost per lead.
Marketing for Professional Services Firms: A Practical Plan
How accounting, legal, consulting and other professional services firms can market themselves - positioning, proof, content and referral systems.
Marketing for Consultants: How to Get Clients Without Chasing
A simple marketing system for independent consultants - positioning, a signature offer, authority content and a steady pipeline of calls.
How to Create an Irresistible Offer (Step by Step)
How to build an offer people want to buy - the dream outcome, removing risk, bonuses, pricing and the one-sentence pitch.
Webinar Script Template: The 60-Minute Structure That Sells
A webinar script template for coaches and consultants - the opening, teaching, story, offer and Q&A sections with timings.
What's a Good Cost Per Lead for a Coaching Webinar?
How to work out an affordable cost per lead for a coaching webinar from your price, show-up rate and close rate - with a worked example.
High-Ticket Sales Call Script: A Simple 5-Part Framework
A high-ticket sales call script for coaches and consultants - opening, discovery, gap, offer and close, with example questions.
How to Find Your Ideal Client (Without Guessing)
A step-by-step way for coaches and consultants to identify their ideal client from real data - past customers, results and conversations.
For agencies
White Label Marketing Software: What It Is and How to Choose
What white label marketing software is, how agencies use it, what to look for (branding, data isolation, seat pricing) and questions to ask vendors.
How White-Label AI Marketing Works (For Agencies)
How white-label AI marketing platforms work behind the scenes - branding, client workspaces, AI context, seats and billing - explained for agency owners.
Reselling AI Marketing Tools to Clients: Pricing and Packaging
How agencies can resell AI marketing tools profitably - packaging options, pricing models, onboarding and keeping clients active.
The Marketing Vault vs ChatGPT for Marketing
An honest comparison of The Marketing Vault and ChatGPT for marketing work - when a general AI assistant is enough and when a specialised tool saves time.
The Marketing Vault vs Jasper: Which Fits Your Business?
How The Marketing Vault and Jasper differ in focus - brand content at scale vs offers, funnels and sales assets for coaches, consultants and agencies.