Agencies
Reselling AI Marketing Tools to Clients: Pricing and Packaging
By Daniel Pope, founder of Be Known - helping businesses market since 2018
Short answer
Agencies resell AI marketing tools by buying seats wholesale and packaging them for clients as software, a hybrid tool-plus-support plan, or part of a retainer. Profit comes from the gap between wholesale and retail price plus the services around it. The plans that last pair the tool with light guidance so clients actually use it.
Three ways to package it
- Software-only: a monthly fee for access. Simple, lowest touch.
- Tool + coaching: access plus a monthly review call.
- Retainer add-on: include access in existing service retainers to raise retention.
Pricing math
Start from your wholesale cost per seat, then price on the value to the client. Example: if a seat costs you $97 a year and you charge a client $49 a month, the gross margin on software alone is about $491 per client per year, before support time.
Keeping clients active
- Help each client get a useful first result in week one.
- Send a short monthly 'what to run next' suggestion.
- Review outputs together on calls.
Offer AI marketing tools under your own brand - wholesale seats from $97/year, pooled reusable seats and isolated client data.
See the Partner ProgramQuestions & answers
How much should I charge clients for AI marketing tools?
Price on value and support level. Software-only plans usually sit lower; plans with guidance can charge more.
What happens when a client cancels?
With pooled seats, their seat goes back into your pool for the next client.