Agencies

How White-Label AI Marketing Works (For Agencies)

By Daniel Pope, founder of Be Known - helping businesses market since 2018

Short answer

White-label AI marketing lets an agency give clients AI tools that write copy, campaigns and strategy under the agency's own brand. The vendor provides the AI tools and hosting; the agency sets up a branded workspace, invites clients into separate seats, and bills them directly. Each client's business details stay private to their own workspace.

The moving parts

Branded workspace: your name, logo, colours and domain.
Client seats: each client logs in to their own space.
Business context: each client saves their offer, audience and voice so outputs fit them.
Billing: you pay the vendor wholesale and charge clients your own price.

A typical setup flow

Apply to the partner program and buy a pool of seats.
Add your branding and connect your domain.
Invite a client; they fill in their Business profile.
They run tools; you review or deliver outputs as part of your service.

Why the AI context matters

Generic AI gives generic copy. Tools that read a saved profile - offer, ideal customer, brand voice, verified facts - produce work clients can actually use with fewer edits.

Offer AI marketing tools under your own brand - wholesale seats from $97/year, pooled reusable seats and isolated client data.

See the Partner Program

Questions & answers

Do my clients know the tool isn't mine?

With a full white-label setup, clients see your brand only.

Can I use it for my own agency work too?

Yes. Many partners use the same tools internally to deliver services faster.