Agencies
White Label Marketing Software: What It Is and How to Choose
By Daniel Pope, founder of Be Known - helping businesses market since 2018
Short answer
White label marketing software is a platform an agency can rebrand and offer to its own clients as if it were the agency's product. The vendor runs the technology; the agency controls the brand, the client relationship and the price. Look for full branding, separated client data, predictable seat pricing and no vendor links visible to your clients.
How agencies use white label software
- Add recurring software revenue alongside services.
- Give clients self-serve tools between projects.
- Deliver work faster internally with the same tools.
What to look for
- Branding: your logo, colours and custom domain.
- Data isolation: each client sees only their own data.
- Clean experience: no vendor upsells or links shown to your clients.
- Seat model: how seats are priced, reused and renewed.
- Support: who supports your clients, and how.
Questions to ask any vendor
- What happens to a seat when a client leaves?
- Will my renewal price change?
- How much notice do you give on price increases?
- Can clients ever see your brand?
How The Marketing Vault does it
Partners get a branded workspace on their own domain, pooled seats that can be reassigned when a client leaves, and client data separated at the database level. Active seat subscriptions renew at the price they were bought at, and price changes for new seats come with at least 14 days' notice.
Offer AI marketing tools under your own brand - wholesale seats from $97/year, pooled reusable seats and isolated client data.
See the Partner ProgramQuestions & answers
Is white label software legal to resell?
Yes, when the vendor's partner terms allow it. Always read the reseller terms before selling.
What's the difference between white label and private label?
The terms are often used interchangeably. Both mean selling a product under your own brand that someone else makes.