Marketing System Calculator
Model potential outcomes for your one-to-many marketing systems with AI-powered industry benchmarks.
What does a funnel calculator do?
A funnel calculator estimates how many leads, sales and how much revenue your marketing can produce from a given ad budget. You enter traffic or spend, cost per lead and conversion rates, and it projects results for each step of the funnel. This free calculator covers webinar, VSL, application, lead-magnet and other funnel types, with no signup.
Email list, CRM contacts, past clients
% of opportunities that become buyers
Combined across all platforms
Paid leads will be combined with your organic assets above
Questions & answers
What's a good cost per lead for a coaching webinar?
Webinar registrations typically cost $8-$25 on Meta and $15-$40 on YouTube. High-ticket offers of $5,000+ can stay profitable at $50-$100 or more per lead.
How do I calculate return on ad spend (ROAS)?
Divide the revenue from your ads by what you spent on them. $10,000 in sales from $2,500 in ads is a 4x ROAS.
How do I calculate cost per lead?
Divide total ad spend by the number of leads. $1,000 spent for 80 leads is a $12.50 cost per lead.
What is a good webinar show-up rate?
Live webinars often see 25-40% of registrants attend. Reminder emails and texts are the biggest lever for raising it.
Are the results guaranteed?
No. The calculator shows projections based on the numbers you enter and typical industry ranges. Real results depend on your offer, ads and follow-up.