Coaches & consultants

Webinar Script Template: The 60-Minute Structure That Sells

By Daniel Pope, founder of Be Known - helping businesses market since 2018

Short answer

A webinar script template is a timed outline that moves attendees from interest to a decision. A reliable 60-minute structure is: hook and promise (5 min), your story (5 min), three teaching points that break false beliefs (25 min), the offer (15 min), and Q&A with a close (10 min). Teach what to do; your offer helps them do it faster.

The template with timings

0-5 min - Hook: the big promise and who this is for.
5-10 min - Story: how you discovered the method, briefly.
10-35 min - Three secrets: each breaks one belief stopping them from buying.
35-50 min - Offer: what it is, what's included, price, guarantee.
50-60 min - Q&A and close: answer objections, repeat the next step.

The three-secret structure

Secret 1 tackles the method ('this approach works'). Secret 2 tackles the person ('I can do it'). Secret 3 tackles outside obstacles ('nothing will stop me'). Each secret includes a short story or example.

Common mistakes

Teaching too much detail so the offer feels unnecessary.
Pitching too late after people have left.
Rushing the price without restating value.
Using claims or results you can't verify.

Write a complete webinar script from your offer and audience.

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Questions & answers

How long should a sales webinar be?

45-75 minutes is common. Shorter works for simple, lower-priced offers.

Can AI write a webinar script?

Yes. Our AI Webinar Script Builder writes a full script from your offer and audience, which you then personalise with your own stories.